Stay relevant.
Meet today's market + talent expectations.

We help visionary companies and leaders stay relevant through racial + cultural business strategy

Evolve the human, evolve the work

Trusted by leading organizations

Logo: Vista Equity Partners
Logo: Children's Hospital of Philadelphia
Logo: Guru
Logo: Siemens Financial Services

How much are your cultural + DEI gaps costing you?

You are leaving money on the table if you…

...are currently not attracting or retaining the diverse talent you know you need

...are unsure your work environments encourage connection where people feel they belong and are valued

...receive reviews that your products and services are not meeting the expectations of today's consumers

It doesn’t have to be this way

Free Resource:
The Opt-In Heartset™ for
Having Difficult Conversations

Request Guide

The Opt-In Guide to Difficult Conversations

Graphic: The Opt-In Heartset for Having Difficult Conversations

We future-proof your company, leaders, + business strategy

Heres how…

We Get It.

Every courageous, visionary leader seeks to meet the demands of today’s consumers and talent to stay ahead. Yet many are struggling to do so.

We Partner.

Engaging with your leadership teams by addressing your DEI gaps through our end-to-end Catalyst Platform, evidence-based culture competency learning framework, and support experiences.

Together.

Let’s future proof your leaders and create humanity-centered workplaces that deliver reimagined products and services to your broadest audience created by your most engaged team of intersectional talent.

The Opt-In Catalyst Platform

Our end to end Catalyst Platform helps you create the people and culture transformation your leaders, talent, and market expect.

Graphic: The Opt-In Catalyst Platform

Intent

Our business consultants partner with you to quantitatively assess + understand your current state, organizational and business goals.

Ignite

Our diverse + talented facilitators tailor a holistic and integrated learning journey experience that meets you and your organization where you are.

Imagine

Reimagine business strategies, marketing opportunities, products + services so that they are humanity-centered, equitable, and culturally relevant.

Impact

Transformation doesn’t happen overnight. Leveraging our Theory of Change, we partner with you for continuous learning + support through in-person experiences + The Opt-In Institute™

Data-driven transformation

You can’t change what you don’t measure and accountability is key to creating the people, workplace, growth, and business impact you desire. We have an integrated end-to-end measurement framework that centers Objectivity, Accountability, Progress, and Impact.

93

Knowledge

72

Self Awareness

82

Mindset

78

Action

Graphic: Learning progress on vectors of Knowledge, Self-Awareness, Mindset, and Action
Learning program completion certificate

Objectivity

Quantitatively measuring DEI in cultural transformation is of paramount importance to objectively understand your current state + optimize your transformation: 

Accountability

Grounding our partnership in data centered conversations allows us to:

Progress Tracking

Cultural change and transformation happen over time. Our data informs decision-making required to:

Impact

Data holds us accountable to the people, culture, and business goals that we seek.

What our clients say

Headshot: David Hunt

David Hunt

Founder + CEO

The Considered
Logo: The Considered
Icon: Quote

As a CEO, you try to develop and inspire teams, you obviously undertake a significant amount of training, and you go through a number of different programs around awareness. Some of them are about ticking the box, some of them are worthwhile, and then there is the absolutely exceptional one, The Opt-In – which I describe as life changing.

As a leader, I had historically never differentiated a person based on someone’s background, traits, where they come from, or how they look. And that was the most important lesson that I learned from the incredible team at The Opt-In, was learning, being self-aware and acknowledging that actually everyone is different.

The Opt-In team has such empathy, understanding, patience – traits that exemplify visionary leadership. They provided coaching, strategy and a sense of community. I would recommend them to any leader who is looking to lead and engage intersectional teams.

Transform your organization's cultural competence with The Opt-In

Schedule a 30 minute call to discuss your priorities and long term goals.

Free Guide: The Opt-In Heartset™ for Having Difficult Conversations

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