- Who we are
Passionate change makers.
Raising your organization’s racial + cultural competency through self-awareness, racial literacy, connection, and stamina building.
B Corps are mission-driven companies that balance purpose and profit, meeting the highest standards of social and environmental performance, transparency, and accountability.
The Opt-In donates 5% of annual revenues in pro-bono services.
We believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy.
The Opt-In is a certified member of the Women’s Business Enterprise National Council.
- What we believe
The Opt-In is the only culture strategy firm that demystifies + disrupts patterns of dominant culture for every courageous visionary leader globally who seeks relevance amongst the broadest market by reimagining products + services created by intersectional talent in a knowledge age that demands humanity-centered workplaces, evolved leaders, and real connection + belonging.
Our Mission
To disrupt patterns of dominant culture + develop evolved leaders, humanity-centered workplaces, and real connection.
The Vision
Creating an equitable world where every one is valued
- Meet us
Our People
Aurora
Archer Founder + CEO
Archer Founder + CEO
Kelly
Croce Sorg Founder + Consultant
Croce Sorg Founder + Consultant
Colleen
Philbin Learning Partner
Philbin Learning Partner
Samantha
Martinez Learning Partner
Martinez Learning Partner
Andrew
Knips Learning Partner | Measurement
Knips Learning Partner | Measurement
Anita
Das Facilitator
Das Facilitator
Kevin
Eppler Learning Partner
Eppler Learning Partner
Corean
Canty Facilitator
Canty Facilitator
Laronnda
Thompson Facilitator
Thompson Facilitator
Alyssa
Johnson Facilitator
Johnson Facilitator
Colin
Lacey COO
Lacey COO
Our Partners
- Origin Story
A journey of continuous transformation
2011
The Bellatrix Group
Aurora Archer formed Bellatrix Group with Pamela Raitt to bring their vision, passion, and values to the healthcare, advertising, and tech industries, and to help navigate much-needed strategic marketing disruption in a way that created better outcomes for all. Both founders came from a design-thinking and technology background and they bonded over their belief in the methodologies to drive greater cultural inclusion and representation in the work.
2011
The Opt-In Podcast
The Opt-In podcast was born in 2019 out of a strained, interracial friendship between Aurora Archer, an Afro-Latina woman and Kelly Croce Sorg, a white woman. It started small: one woman of color asked her “woke” white friend to open her eyes to the realities of the delusion of white supremacy. This ask was the beginning of an ongoing journey of healing and transformation, a journey grounded in trust, dialogue, and continuous (un)learning.
2011
The Opt-In Learning Program
The Opt-In Learning Program was born out of the imperative to reimagine an innovative, holistic, and measurable learning experience to foster a truly inclusive and equitable workplace. The goal - to change the lagging progress of DEI efforts and create meaningful and positive change for all identities.
2011
Bellatrix Group Merges with The Opt-In
With clients seeking not just to train their teams but also transform how they engage in the marketplace, Bellatrix Group merged with The Opt-In in order to seamlessly provide end-to-end solutions with a unified client experience. Our new mantra - Evolve The Human, Evolve The Work.
The Opt-In Becomes a Certified B Corporation
Our Clients
- Testimonials
What our clients say
Matt McNally
Former CEO
Outcome Health
A pivotal moment for me, one that I will never forget, and the one that I am most proud of was after one of our sessions with The Opt-In team, one of our Black colleagues emailed me and said, “never have been a part of an organization that not only has created a safe forum for conversations around race to be had…but encouraged.” I was speechless and overwhelmed. Thank you, The Opt-In. Without you, I could not have started this journey to create a better Outcome Health.
Ready to be more relevant in today's market with The Opt-In?
Schedule a 30 minute call to discuss your priorities and long term goals.
