Close the gap between intention and experience.
The Opt-In partners with leaders to align what they believe, how they lead, and how their organizations actually operate. This is how culture becomes a driver of performance, trust, and long term value.
- Who we are
We are strategic partners in alignment and transformation.
We work with organizations at a critical moment.
When expectations are rising.
When the workforce is more aware.
When markets are more responsive.
And when what happens inside an organization is felt outside of it.
In this environment, misalignment is no longer hidden.
It shows up in retention. In trust. In performance.
Our role is to help leaders see clearly where that misalignment exists and translate their values into systems, behaviors, and decisions that hold over time.
- What we believe
Most organizations do not struggle with intention. They struggle with consistency. They say the right things. They invest in the right areas. They set meaningful goals.
But without alignment across leadership, culture, and business systems, the experience begins to drift. And over time, that drift becomes risk. We believe the work is not to say more. It is to build organizations where:
- values are reflected in decisions
- leadership is consistent under pressure
- and people experience what the organization claims to stand for
That is where trust is built and where performance becomes sustainable.
Our Mission
To develop leaders and organizations that operate with clarity, alignment, and accountability, creating environments where people and performance reinforce each other.
The Vision
A world where organizations are built in a way that every person is valued and able to contribute fully.
We hold ourselves to the same standards we guide others toward.
The Opt-In is a certified B Corporation, meeting high standards of social and environmental performance, transparency, and accountability.
The Opt-In donates 5% of annual revenues in pro-bono services.
The Opt-In is a certified Women Owned business and an active contributor to expanding access, opportunity, and representation in the markets we serve.
- Our People
A team built for the complexity of this work.
Our team brings together leaders, strategists, and facilitators with deep experience across industries, functions, and lived perspectives.
We do not approach this work from theory alone, we bring:
- business acumen
- leadership experience
- the ability to navigate complexity in real time
Because this work requires both clarity and care.
Archer Founder + CEO
Croce Sorg Founder Emeritus
Eppler Coach
Learning Partner
Martinez Coach
Learning Partner
Philbin Coach
Learning Partner
Knips Coach
Learning Partner
Measurement
Lacey COO
Carr Change Strategist
Thompson Facilitator
Canty Facilitator
Das Facilitator
We partner to expand impact
We collaborate with organizations and experts who are advancing systems level change across industries. These partnerships allow us to deepen our work and extend impact across strategy, communication, and leadership development.
- Origin Story
A journey of continuous transformation
The Bellatrix Group
Aurora Archer formed Bellatrix Group with Pamela Raitt to bring their vision, passion, and values to the healthcare, advertising, and tech industries, and to help navigate much-needed strategic marketing disruption in a way that created better outcomes for all. Both founders came from a design-thinking and technology background and they bonded over their belief in the methodologies to drive greater cultural inclusion and representation in the work.
The Opt-In Podcast
The Opt-In podcast was born in 2019 out of a strained, interracial friendship between Aurora Archer, an Afro-Latina woman and Kelly Croce Sorg, a white woman. It started small: one woman of color asked her “woke” white friend to open her eyes to the realities of the delusion of white supremacy. This ask was the beginning of an ongoing journey of healing and transformation, a journey grounded in trust, dialogue, and continuous (un)learning.
The Opt-In Learning Program
The Opt-In Learning Program was born out of the imperative to reimagine an innovative, holistic, and measurable learning experience to foster a truly inclusive and equitable workplace. The goal - to change the lagging progress of belonging + inclusion efforts and create meaningful and positive change for people of all identities.
Bellatrix Group Merges with The Opt-In
With clients seeking not just to train their teams but also transform how they engage in the marketplace, Bellatrix Group merged with The Opt-In in order to seamlessly provide end-to-end solutions with a unified client experience. Our new mantra - Evolve The Human, Evolve The Work.
The Opt-In Becomes a Certified B Corporation
The Opt-In Moves to SATX
Now rooted in San Antonio, Texas, The Opt-In is committed to serving local and national organizations ready to lead with both courage and care.
Our Clients
- Testimonials
What our clients say
Lauren Villanueva
Assistant Vice President, Alumni Relations
Drexel University
Opened up a space for dialogue within our Board on the topics of race, ethnicity, and cultural competence. I think the headwind/tailwind exercise framed the concept of privilege and how we can use it to work toward equitable organizations in a way that was easy for people to wrap their heads around and link back to their personal stories.
If you are ready to see your organization more clearly, we should talk.
We will help you identify where misalignment is showing up and what it will take to move forward with clarity and impact.
