Healthcare marketing agency The Considered, and culture strategy firm The Opt-In have collaborated on a groundbreaking campaign called “Speak Up Man,” aimed at reframing the conversation around reproductive rights.

Launched in response to the Supreme Court decision to overturn Roe vs. Wade and ahead of the midterm elections, the campaign emphasizes that reproductive rights are human rights, and it is crucial for men to speak up about abortion. The initiative, developed in partnership with New Voices for Reproductive Justice, Men4Choice, and ProChoice Majority, seeks to activate both sides involved in pregnancy and amplify their voices to mobilize voters.

Recognizing that men hold disproportionate power and control in society, the campaign aims to engage men as allies in advocating for policy change and equity. The cornerstone of the “Speak Up Man” campaign is a series of short films featuring cisgender straight men sharing their personal stories about being involved in an abortion and how it impacted them.

By highlighting the perspectives of men who have benefited from abortion, the campaign aims to bring men into the reproductive rights conversation and appeal to a broad audience across generations. Watch below: