- January 26, 2025
2025 – A Mantra of Discipline

Focused, Grounded, + Aligned
As we step into a year that’s already proving to be challenging, I want to share the mantra that grounded us during The Opt-In’s 2025 kickoff: 𝗗𝗜𝗦𝗖𝗜𝗣𝗟𝗜𝗡𝗘. Discipline is our guide—our commitment to staying focused, grounded, and aligned in a time when it’s easy to get pulled off course. It’s an invitation to approach this year with clarity, purpose, and unwavering resolve.
This year, let’s embody discipline by committing to:
🔹 𝗡𝗢𝗧 𝗚𝗘𝗧𝗧𝗜𝗡𝗚 𝗗𝗜𝗦𝗧𝗥𝗔𝗖𝗧𝗘𝗗
In a world full of noise designed to keep us small, disempowered, and divided, don’t fall for it. Discipline means staying the course and 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝘁𝗿𝘂𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗽𝘂𝗿𝗽𝗼𝘀𝗲.
🔹 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗘𝗫𝗖𝗘𝗟𝗟𝗘𝗡𝗖𝗘 𝗜𝗡 𝗔𝗟𝗟 𝗧𝗛𝗔𝗧 𝗪𝗘 𝗗𝗢
There is little room for error, especially given the current climate. Discipline calls us to let excellence permeate everything we touch—for ourselves, our teams, and our clients.
🔹 𝗟𝗘𝗔𝗗𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗧𝗛𝗘 𝗗𝗔𝗧𝗔
Discipline requires us to ground our decisions in 𝗱𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀, 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀, 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿, 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀. The data is our compass; let it lead us with clarity and strength.
🔹 𝗥𝗘𝗦𝗧𝗜𝗡𝗚 𝗔𝗡𝗗 𝗥𝗘𝗦𝗧𝗢𝗥𝗜𝗡𝗚
This is a marathon, not a sprint. Discipline means prioritizing moments of pause, joy, and restoration so we can show up fully and sustainably. 𝗝𝗼𝘆 𝗶𝘀 𝗿𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲, and rest is a requirement.
🔹 𝗟𝗘𝗔𝗗𝗜𝗡𝗚 𝗙𝗥𝗢𝗠 𝗧𝗛𝗘 𝗙𝗥𝗢𝗡𝗧, 𝗖𝗢𝗨𝗥𝗔𝗚𝗘𝗢𝗨𝗦𝗟𝗬
Discipline gives us the 𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝘁𝗼 𝗿𝗶𝘀𝗲 𝘁𝗼 𝘁𝗵𝗶𝘀 𝗺𝗼𝗺𝗲𝗻𝘁. We’ve been built for this. Hold that truth deep in your core and lead boldly, with love, purpose, and accountability.
This mantra of discipline isn’t just for The Opt-In—it’s for anyone striving to build a world 𝗿𝗼𝗼𝘁𝗲𝗱 𝗶𝗻 𝗹𝗼𝘃𝗲, 𝘂𝗻𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗰𝗮𝗿𝗲 𝗳𝗼𝗿 𝗮𝗹𝗹. Let it guide you in 2025 to stay focused and steadfast in creating the change you want to see.
What’s keeping you grounded and inspired this year?