As part of its work to build an inclusive economy that works for all people, B Lab U.S. & Canada prioritizes racial equity as one of three pillars in its Theory of Change. Initiatives in support of this include the Level program for women business owners who also identify as Black, Indigenous, or other People of Color. Through models of engagement and support on B Corp Certification, the Level program takes aim at barriers to business funding and growth these women typically face due to systemic racism.

Building on the Level program and sessions on racial equity at the Champions Retreat 2022 gathering for B Corps and partners, B Lab U.S. & Canada recently offered its first Listen & Level Up conversation on LinkedIn. The conversation featured Aurora Archer, CEO and Founder of B Corp The Opt-In, and Rooney Castle, CEO of B Corp Rhino Foods and a member of White Men for Racial Justice (WMRJ), a group of white men working to disrupt white supremacy culture with humanity and love. Vermont-based Rhino Foods has a history as an innovator of inclusive programs to support employees. These include its Income Advance program that helps workers stabilize their finances and build savings for the future, and an inclusive hiring policy that removes barriers to employment.