Embracing the B Corp model isn’t just a choice, it’s a commitment to lead with purpose. B Corps model that business can be a force for good, prioritizing 👫🏾 People, 🌎 Planet, and 💵 Profit equally.

The Opt-In™ was grateful to spend time at B Lab’s Champions Retreat with leaders who believe a new model for business + leadership is imperative.

Our CEO, Aurora Archer,  loved co-facilitating a CEO Forum discussion on ‘Speaking Up for Your Values’ as well as the privilege to join B Lab CEO Jorge Fontanez on the main stage to summarize our call to action for the 190+ B Corp CEOs present.

Our planet is begging us to be better stewards, and B Corp leaders are defining a new model for business + leadership that values all people, and supports accountable stewardship of our planet.

Immense gratitude to the entire B Lab team for an incredible event in beautiful Vancouver, and to all the B Corp leaders leading from the front to define a new model for purpose, good, and success in our world.

Love You B Corp Family ♥️